The Creative Rights Imaginarium


“We need sanctuaries for social imagination…places where people noted for creative imagination, rather than technical expertise, are brought together to examine present crises, to anticipate future crises, and to speculate freely, even playfully, about possible futures.” - Alvin Toffler, Future Shock, 1970

The Imaginarium is Creative Rights’ “sanctuary for social [and creative] imagination.” We tell our clients that we shoot for nothing less than making their dreams come true and allowing their artistic visions to become reality. Cliche? Sure. But we think dreaming is important. And we don’t want our clients to give up on a dream before it has even started. The Imaginarium is the place to come to brainstorm, discuss, speculate, and dream about “what could be.”

The Imaginarium, however, isn’t just about dreaming. It’s also about doing. We don’t want to “just” have dreams, we want to find a way to achieve them. The way in which we attempt to do this is, more or less, putting a bunch of smart people in the room, with different backgrounds, and with technical expertise or experience in their respective field, and let them have at it. We can’t say it happens often, but occasionally, an idea survives this process and goes into development.

“[A]n imaginetic center might enlist artists, sculptors, dancers, furniture designers, parking lot attendants, and a variety of other people who, in one way or another, manipulate space imaginatively.” - Alvin Toffler, Future Shock, 1970

The people on an Imaginarium team, or “imagineers” as we call them, can come from anywhere and include: students, teachers, professionals, artists, architects, programmers, scientists, and philosophers. The goal is to bring in people with different perspectives in the hope that their interaction will result in a novel insight, or a path to solution, of a complex problem.

“[Imaginetic Centers'] purpose is ‘not so much to predict the future, but, by examining alternative futures, to show the choices open.’” Alvin Toffler, Future Shock, 1970

Two current Imaginarium projects seek to push the limits of how legal services might be delivered digitally. Law students, faculty, scholars, and programmers are working to translate scholarly works and case law into programmable language that can be turned into a consumer application. The first application reevaluates the way in which legal content is organized and displayed to consumers, and works to discover to what extent computers may be programmed to “think like a lawyer.” The end application will be able to provide more accurate answers to a complex legal problem than any program currently available.  The second application integrates the work of law professor Justin Hughes and several copyright theories to provide a vast community-created public database of images that would be free to use.

The Imaginarium is an independent service of Creative Rights with its own unique projects, but it is also part of our overal “method.” For example, in representing clients we work with people from a range of disciplines to ensure that we do not overlook any potential solution. We will also put together an Imaginarium team around large-scale client projects.